Our Collective Story
Together, we are S Collective.
In a serendipitous encounter in an NBA internship back in 2003, two extraordinary women, Sherí and Stefanie, found themselves forging an unbreakable bond that would eventually form an unstoppable powerhouse duo. While Sherí continued her journey within the realm of professional sports, Stefanie's path led her to global brands.
Combining their years of experience, the dynamic duo brings their clients an impressive four decades of combined expertise across a diverse range of industries. United by a shared passion for greatness and an unwavering drive to achieve next-level results, their partnership proved to be the ultimate game-changer.
Testimonials
Shawn Taylor, Purdue University Board of Trustees and Former Minority Owner, Houston Astros (MLB)
“Sherí and S Collective invited me to participate in the first-ever Black Ownership in Sports Symposium founded by Diverse Representation. It was a meaningful experience surrounded by my peers. Having seen Sherí’s impact on this industry from leading marketing for the San Antonio Spurs to brand strategy for corporations and non-profits, to advising sports team owners - its no wonder her expertise has been sought after by internationally-acclaimed conferences and brands. I look forward to seeing S Collective continue their work with sports team owners, legends, and brands.”
Edwin Moses, Olympic Legend & Minority Owner, Atlanta Vibe (Pro Volleyball Federation)
“Sherí and S Collective invited me to participate in the first-ever Black Ownership in Sports Symposium founded by Diverse Representation. Having been in many rooms as a sports legend, Sherí wanted me to be in this room as a sports owner. A pivotal moment as I move into ownership and other projects, which continue expanding my brand and legacy. I look forward to S Collective’s continued brand strategy and impact work in this field.”
Our Work
Warrick Dunn, NFL Legend and Atlanta Falcons Minority Owner
As brand strategists, S Collective advised Mr. Dunn on establishing a parent company, and focused on brand extension projects generating over 1 million impressions. S Collective consulted on projects with NFL Films, EA Sports, Diverse Representation, and secured coverage in Black Enterprise.
Porsche Cars North America
Sherí Barros was invited by Porsche Cars North America’s African American & Canadian ERG to speak at their national headquarters' Black History Month Celebration. Sherí secured former NFL player Mack Brown to join her for a discussion on overcoming adversity and giving back.
(Photo with NFL player, Mack Brown)
Fanatics
Sherí Barros was invited by Fanatics Chief People Officer and SVP Talent/DEI to speak at their national headquarters’ to professional athletes participating in their athlete immersion program. Sherí spoke alongside NBA Legend Allan Houston and the CEO of Make a Wish New Jersey about establishing a nonprofit, and the role of social responsibility in building their brands.
(Photo with NBA Legend, Allan Houston)
MLB Alumni Association & NFL Legends
Stefanie facilitates "Authentic Brand Identity" workshops for MLB Players Alumni Association, and actively works with NFL Legends on "Building Winning Brands," the title of her most recent talk at the NFL Legends Business Owners Summit at Visa's HQ in San Francisco. She is slated to do similar work with NFL athletes at Super Bowl LIX in February at the Caesars Superdome in New Orleans, Louisiana.