Our Team

Rooted in the belief that communication is an instrument of strategy, Stefanie spent the first eight years of her career in corporate communications roles for global brands before launching her independent practice twelve years ago. Since then, she’s advised on global campaigns for multiple Fortune 500 brands. From brand development or refresh to roll-out, C-suite execs across the globe count on her leadership and expertise to deliver measurable results.

 A brand exec with a body of work spanning 20 years across some of the most recognized sports entertainment brands.  Sherí spent the first 10 years of her career in marketing for NFL, NBA, and MLB teams, and the last 10 years leading global strategic brand partnerships in sports and corporate social responsibility.  She served on the 2019 Cannes Lions ‘Entertainment for Sport’ Awards jury in France; she’s on the Advisory Board of The Artists and Athletes Alliance, Brand Innovators Council, and an adjunct professor at New York University and UCLA.

Jazmine is currently the Marketing-Communications Specialist for Enduring Hearts, a nonprofit organization, and serves as the Play-by-Play Commentator/Color Analyst for Life University's men's and women's basketball teams. She also holds the title as Chief of Staff for Sherí Barros, and her brand consulting company, SVB Group. She's held numerous roles in sports marketing and had phenomenal careers as a collegiate and professional basketball player. Jazmine holds two bachelor's degrees (B.A. in Public Relations and B.A. in Broadcast & Electronic Media) from Lenoir-Rhyne University, NC and an M.A. in Marketing, Advertising & Media from the University of Essex in the United Kingdom.

Genesis Bryant is a graduate student pursuing her Master's degree in Business Management and a returning starter for the University of Illinois Women's Basketball team. As a two-time, All Big Ten and 1,000-point scorer, Genesis earned her Bachelor’s degree in Communications. While Genesis' basketball career continues to unfold, she is also a strong writer and quick-study who is dedicated to honing her professional craft within communications through her work with the Illini Athletics media team, and on a project-basis with global brand and corporate communications strategist, Stefanie Santos McLeese.